Digital Marketing

Digital Marketing course in hyderabad

 

 

 

 

 

  • Digital Marketing Overview
  • Search Engine Optimization (SEO)
  • Introduction to SEO
  • Keyword Research and Analysis
  • On Page Optimization
  • Black hat SEO Techniques
  • Black hat SEO Techniques
  • Off Page Optimization
  • SEO Tools
  • Google Algorithms
  • Search Engine Marketing
  • Introduction to SEO
  • Campaign Setup
  • Ad group and Keyword setup
  • Understanding AdWords Bidding
  • Ad Format and Guidelines
  • Ad Extensions
  • Campaigns, Ad group and Keywords
  • Conversion Tracking
  • Display ads/Remarketing
  • Video Marketing
  • AdWords Tools
  • AdWords Certification Exams
  • Social Media Marketing
  • Introduction to Social Media Marketing (SMM)
  • Face book Advertising
  • LinkedIn Advertising
  • Twitter Advertising
  • Google Analytics
  • Introduction to Google Analytics
  • Google Analytics In depths
  • Google Web Master Tool
  • Google Tag Manager
  • Email Marketing
  • Lead Generation for Business
  • Affiliate Marketing
  • Google Adsense

 

Digital Marketing Overview

 

  • What is marketing?

 

  • What is Digital Marketing?

 

  • Understanding Marketing Process

 

  • Why Digital Marketing Wins Over Traditional Marketing?

 

  • Understanding Digital Marketing Process

 

  • Increasing Visibility what is visibility?

 

  • Types of visibility

 

  • Examples of visibility

 

  • Visitors Engagement

 

  • What is engagement?

 

  • Why it is important?

 

  • Examples of engagement

 

  • Bringing Targeted Traffic

 

  • Converting Traffic into Leads

 

  • Types of Conversion

 

  • Understanding Conversion Process

Search Engine Optimization (SEO)

 

Introduction to SEO

 

  • What is SEO?

 

  • Introduction to SERP

 

  • Importance of Domain Names

 

  • Domain Selection

 

  • How Search engines work

 

Keyword Research and Analysis

 

  • Types of Keywords

 

  • Preparing a keyword list for Project.

 

  • Keyword Analysis Tools

 

  • Competitor Keyword Analysis

 

  • LSI(Latent Semantic Indexing) Keywords

 

  • Importance of Long tail & Short tail Keywords

 

 

 

 

 

On Page Optimization

 

  • Checking plagiarism for all landing pages.

 

  • Page Loading Speed Optimization.

 

  • Mobile Friendly Optimization.

 

  • URL renaming/re-writing.

 

  • Meta Title Optimization.
  • Meta Description Optimization.

 

  • Meta Keywords.

 

  • Content Optimization and planning.

 

  • Internal Linking.

 

  • Image Optimization.

 

  • Header Tag Optimization.

 

  • HTML and XML Sitemap Creation.

 

  • 404 Error Page Importance’s.

 

  • URL Rewriting Techniques (301, 302).

 

 

  • W3c Validation.

 

  • Implementing Accelerated Mobile Pages.

 

  • Schema Implementing.

 

  • Blog Importance.

 

  • Social Media Pages integration

 

  • Social Media Sharing Button implementations

 

  • Importance of https.

 

Black hat SEO Techniques

  • What are doorway pages?

 

  • What are Hallway pages?

 

  • What is cloaking?

 

  • What is Cross linking?

 

  • Google Sandbox Effect

Off Page Optimization

  • What is Alexa Rank,

 

  • What is Moz Rank?

 

  • Do follow and No follow links?

 

  • Search Engine Submission.

 

  • Article Submission.

 

  • Classified Submission.

 

  • PDF Submission.

 

  • Forum Submission.

 

 

 

  • Web 2.0 Submissions.

 

  • Blog Commenting.
  • Press Release Submission.

 

  • Directory Submission.

 

  • Social Bookmarking.

 

  • Image Sharing.

 

SEO Tools

 

  • Duplicate Content checker Tool.

 

  • Back link checker tool.

 

  • Broken link checker Tool.

 

  • SEO Audit Tool.

 

Google Algorithms

 

Search Engine Marketing

 

 

Introduction to Google AdWords

 

  • Benefits of Google AdWords

 

  • Account Creation

 

  • Billing Types

 

  • Basic Ad Words Terminology

 

  • Recent updates in Ad Words

 

  • Account structure in Ad Words

 

Campaign Setup

 

  • Types of Campaign

 

  • Search , Display, Shopping, Online Video

 

  • Location Settings and Advanced Settings
  • Language, Networks and Devices

 

  • Bidding Strategies

 

  • Budget Settings

 

  • Schedule: Start date, end date, ad scheduling

 

  • Ad delivery and Ad Rotation

 

Ad group and Keyword setup

 

  • Ad groups Structure

 

  • Example Ad groups

 

 

 

  • Keyword Match Types

 

  • Broad Match o Phrase Match

 

  • Exact Match o Negative Match

 

  • Broad Match Modifier

 

  • Keyword Planner

 

  • Keyword Research Process

 

Understanding AdWords Bidding

 

  • AdWords Auction

 

  • What is Ad Rank

 

  • What is Quality Score

 

  • Factors affecting QS

 

  • Actual CPC

 

  • Relation between QS and CPC

 

  • Types of Bidding o Bidding Strategies

 

Ad Format and Guidelines

 

  • Structure of Ad

 

  • Types of Ad Position

 

  • Character Limits

 

  • Landing Page Quality

 

  • Best and Worst Ads Examples

 

  • Guidelines for Ads Creation

 

Ad Extensions

 

  • Location

 

  • Site links

 

  • Call
  • App

 

  • Reviews

 

  • Call Extensions

 

Campaigns, Ad group and Keywords

 

  • Filters and Segments

 

  • Column Customization

 

  • Search Terms

 

  • Auction Insights

 

  • Keyword Reports

 

 

 

  • Automate Rules

 

  • Keyword Diagnosis

 

  • Dimensions Tab

 

Conversion Tracking

 

  • What is Conversion

 

  • Types of Conversions

 

  • Implementing Conversion Tracking

 

  • Conversion Reports

 

  • Practical Case Study

 

  • ROI Calculation

 

Display ads/Remarketing

 

  • Setting a Display Network Camp

 

  • Types of Targeting

 

  • Keyword Based

 

  • Interest and Remarketing

 

  • Topics o Placements Targeting

 

  • Demographics

 

  • Ad Formats for Display Network

 

  • Display Ad Builder

 

  • Display Planner Tool

 

  • Remarketing Campaign

 

  • Dynamic Remarketing

 

  • Mobile Apps Campaign

 

  • Mobile Ad Formats

 

Video Marketing

 

  • Importance of Video Marketing
  • Setting a Video Campaign

 

  • YouTube Targeting Methods

 

  • Bidding Types

 

  • Type of YouTube Ads

 

  • Reporting and Analysis

 

  • Shopping Campaign

 

  • Shopping Campaign Setup

 

  • Google Merchant Centre

 

  • Product Groups

 

  • Ad Formats

 

 

 

  • Reporting and Analysis

 

AdWords Tools

  • Opportunities

 

  • Change History

 

  • Account Access Levels

 

  • Display Planner

 

  • Ad Preview and Diagnosis

 

  • My Client Center

 

  • AdWords Exam Guidelines

 

AdWords Certification Exams

 

  • Exam Format and Pass Percentage

 

  • Sample Exam Questions

 

  • Interview Questions

 

  • Exam Guides in PDF

 

  • AdWords Mock Exam + Live AdWords Project

 

Social Media Marketing

 

Introduction to Social Media Marketing (SMM)

 

  • Introduction to SMM

 

  • Social media significance

 

  • Important SMM tools
  • Creating and managing Facebook brand pages

 

  • Posting content to social media sites

 

  • Gaining followers and fans

 

  • Creating Facebook Ads

 

  • Different types of Facebook ads creation

 

  • Facebook Ad optimization

 

  • Facebook Ad targeting strategies

 

  • Creating twitter account

 

  • Using twitter account to build brand awareness

 

  • Twitter marketing approaches and plans

 

  • Effective LinkedIn profile creation

 

  • Generating reputation as individual or enterprise

 

  • Other social media sites like Google+, Pinterest, slide share and flicker etc. opportunities

 

 

 

 

 

Face book Advertising

 

  • Communicating value of Display on network

 

  • Facebook Ad Manager

 

  • Plan a Campaign

 

  • General Creatives

 

  • Implement a Campaign and Ad Groups

 

  • Targeting by Region,Demographics & Interest

 

  • CPC & CPM

 

  • Measure Performance

 

  • Advanced Reporting

 

  • Optimize & Refine

 

LinkedIn Advertising

 

  • Communicating Value of Display on Linkedin

 

  • Plan a Campaign

 

  • Implement a Campaign & Ad Groups

 

  • Measure Performance

 

  • Optimize & refine

 

Twitter Advertising

 

  • Communicating Value of Display on Twitter

 

  • Plan a Campaign

 

  • Implement a Campaign & Ad Groups

 

  • Measure Performance
  • Optimize & refine

 

Google Analytics

 

Introduction to Google Analytics

 

  • What Is Web Analytics?

 

  • Where is Web Analytics Used?

 

  • Google Analytics Premium & Standard Comparison

 

  • Setup Google Analytics

 

  • Linking other Google products like Adwords etc with Google analytics

 

  • Schedule Email Reports

 

 

 

 

 

Google Analytics In depths

 

  • Purpose of website analytics

 

  • Tools for website analytics

 

  • Installing Google Analytics in website

 

  • Basic terminology and KPI’s

 

  • Reporting and Analysis

 

  • Goals and Funnels

 

  • Segmentation and Filters

 

Google Web Master Tool

 

  • How to use Google webmaster tools

 

  • How to add a site to Google webmaster tools

 

  • How do i add an xml Sitemap to Google webmaster tools

 

  • Google webmaster tools search appearance overview

 

  • How to use Google webmaster tools Data Highlighter

 

  • Google webmaster tools structured data

 

  • Google webmaster tools HTML Improvements
  • Google webmaster tools site links

 

  • Google webmaster tools search analytics

 

  • Google webmaster tools search queries

 

  • Google webmaster tools links to your site

 

  • Google webmaster tools international targeting

 

  • Google webmaster tools index status

 

  • Google webmaster tools crawl Errors

 

  • Google webmaster tools fetch as Google

 

  • Google webmaster tools Robots.txt tester

 

  • How to add users to Google webmaster tools

 

  • How to fix 404 errors in Google webmaster tools

 

Google Tag Manager

 

  • Introduction to Google Tag Manager

 

  • What is Google Tag Manager?

 

  • Google Tag Manager Installation Guide

 

  • Google Tag Manager (GTM) Interface Overview

 

  • Admin Panel Overview

 

  • Workspace Panel Overview

 

  • Publish a Tag with Google Tag Manager

 

  • Auto-Event Tracking with Google Tag Manage

 

 

 

  • Conversion Tracking with Google Tag Manager

 

  • Implementing Google Analytics Tags

 

  • The Best Google Tag Manager Resources

 

Email Marketing

 

  • Introduction to Email Marketing

 

  • Email Marketing Basics

 

  • Take action with Email Marketing

 

  • Sign up for MailChimp & Choosing a Plan

 

  • Create an Email List

 

  • MailChimp Groups & Segments

 

  • Create a Campaign

 

  • Create a Signup Form

 

  • MailChimp Automations

 

  • Integrate MailChimp with Facebook

 

  • How to Add Admins & Marketers to your MailChimp How to Grow an Email List
  • A / B Split Testing Campaigns in MailChimp

 

  • Best Email Subject Lines

 

  • Analytics in MailChimp

 

  • Google Analytics Link Tracking in MailChimp

 

Lead Generation for Business

 

  • Understanding lead generation for business

 

  • Why lead generation is important?

 

  • Understanding landing pages

 

  • Understanding thank-you page

 

  • Landing page vs website

 

  • Best practices to create a landing page

 

  • Best practices to create a thank-you page
  • Practical exercise-creating a landing page

 

  • Types of landing pages

 

  • Reviewing landing pages created by trainees

 

  • What is A/B testing?

 

  • How to do A/B testing

 

  • Selecting landing pages after A/B testing

 

  • Converting leads into sales

 

  • Creating lead nurturing strategy

 

  • Understanding lead funnel

 

 

 

  • Steps in leads nurturing

 

Affiliate Marketing

 

  • What is affiliate marketing?

 

  • 3 A’s of affiliate marketing

 

  • How people make millions of dollar in affiliate marketing?

 

  • Affiliate marketing history

 

  • Changes in affiliate marketing industry over the year

 

  • Affiliate marketing scenario in India

 

  • How to be a super affiliate?

 

  • Different ways to do affiliate marketing

 

  • Affiliate marketing secrets

 

  • How your trainer makes money in affiliate marketing?

 

  • Live examples of how people are making money as an affiliate

 

  • Getting your started as an affiliate

 

  • Getting you approved as an affiliate from India’s top affiliate agencies

 

  • Some of the top affiliate network in the world

 

Google Adsense

 

  • What is AdSense?

 

  • How to get approved for AdSense?

 

  • Cool trick to get AdSense approval by Google

 

  • Using your AdSense account interface

 

  • Placing ads on your blog

 

  • Creating blogs with our FREE theme

 

  • Then we will share 1 secret method Through which you will

 

  • make money with adsense

 

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