Digital Marketing

Digital Marketing






  • Digital Marketing Overview
  • Search Engine Optimization (SEO)
  • Introduction to SEO
  • Keyword Research and Analysis
  • On Page Optimization
  • Black hat SEO Techniques
  • Black hat SEO Techniques
  • Off Page Optimization
  • SEO Tools
  • Google Algorithms
  • Search Engine Marketing
  • Introduction to SEO
  • Campaign Setup
  • Ad group and Keyword setup
  • Understanding AdWords Bidding
  • Ad Format and Guidelines
  • Ad Extensions
  • Campaigns, Ad group and Keywords
  • Conversion Tracking
  • Display ads/Remarketing
  • Video Marketing
  • AdWords Tools
  • AdWords Certification Exams
  • Social Media Marketing
  • Introduction to Social Media Marketing (SMM)
  • Face book Advertising
  • LinkedIn Advertising
  • Twitter Advertising
  • Google Analytics
  • Introduction to Google Analytics
  • Google Analytics In depths
  • Google Web Master Tool
  • Google Tag Manager
  • Email Marketing
  • Lead Generation for Business
  • Affiliate Marketing
  • Google Adsense


Digital Marketing Overview


  • What is marketing?


  • What is Digital Marketing?


  • Understanding Marketing Process


  • Why Digital Marketing Wins Over Traditional Marketing?


  • Understanding Digital Marketing Process


  • Increasing Visibility what is visibility?


  • Types of visibility


  • Examples of visibility


  • Visitors Engagement


  • What is engagement?


  • Why it is important?


  • Examples of engagement


  • Bringing Targeted Traffic


  • Converting Traffic into Leads


  • Types of Conversion


  • Understanding Conversion Process

Search Engine Optimization (SEO)


Introduction to SEO


  • What is SEO?


  • Introduction to SERP


  • Importance of Domain Names


  • Domain Selection


  • How Search engines work


Keyword Research and Analysis


  • Types of Keywords


  • Preparing a keyword list for Project.


  • Keyword Analysis Tools


  • Competitor Keyword Analysis


  • LSI(Latent Semantic Indexing) Keywords


  • Importance of Long tail & Short tail Keywords






On Page Optimization


  • Checking plagiarism for all landing pages.


  • Page Loading Speed Optimization.


  • Mobile Friendly Optimization.


  • URL renaming/re-writing.


  • Meta Title Optimization.
  • Meta Description Optimization.


  • Meta Keywords.


  • Content Optimization and planning.


  • Internal Linking.


  • Image Optimization.


  • Header Tag Optimization.


  • HTML and XML Sitemap Creation.


  • 404 Error Page Importance’s.


  • URL Rewriting Techniques (301, 302).



  • W3c Validation.


  • Implementing Accelerated Mobile Pages.


  • Schema Implementing.


  • Blog Importance.


  • Social Media Pages integration


  • Social Media Sharing Button implementations


  • Importance of https.


Black hat SEO Techniques

  • What are doorway pages?


  • What are Hallway pages?


  • What is cloaking?


  • What is Cross linking?


  • Google Sandbox Effect

Off Page Optimization

  • What is Alexa Rank,


  • What is Moz Rank?


  • Do follow and No follow links?


  • Search Engine Submission.


  • Article Submission.


  • Classified Submission.


  • PDF Submission.


  • Forum Submission.




  • Web 2.0 Submissions.


  • Blog Commenting.
  • Press Release Submission.


  • Directory Submission.


  • Social Bookmarking.


  • Image Sharing.


SEO Tools


  • Duplicate Content checker Tool.


  • Back link checker tool.


  • Broken link checker Tool.


  • SEO Audit Tool.


Google Algorithms


Search Engine Marketing



Introduction to Google AdWords


  • Benefits of Google AdWords


  • Account Creation


  • Billing Types


  • Basic Ad Words Terminology


  • Recent updates in Ad Words


  • Account structure in Ad Words


Campaign Setup


  • Types of Campaign


  • Search , Display, Shopping, Online Video


  • Location Settings and Advanced Settings
  • Language, Networks and Devices


  • Bidding Strategies


  • Budget Settings


  • Schedule: Start date, end date, ad scheduling


  • Ad delivery and Ad Rotation


Ad group and Keyword setup


  • Ad groups Structure


  • Example Ad groups




  • Keyword Match Types


  • Broad Match o Phrase Match


  • Exact Match o Negative Match


  • Broad Match Modifier


  • Keyword Planner


  • Keyword Research Process


Understanding AdWords Bidding


  • AdWords Auction


  • What is Ad Rank


  • What is Quality Score


  • Factors affecting QS


  • Actual CPC


  • Relation between QS and CPC


  • Types of Bidding o Bidding Strategies


Ad Format and Guidelines


  • Structure of Ad


  • Types of Ad Position


  • Character Limits


  • Landing Page Quality


  • Best and Worst Ads Examples


  • Guidelines for Ads Creation


Ad Extensions


  • Location


  • Site links


  • Call
  • App


  • Reviews


  • Call Extensions


Campaigns, Ad group and Keywords


  • Filters and Segments


  • Column Customization


  • Search Terms


  • Auction Insights


  • Keyword Reports




  • Automate Rules


  • Keyword Diagnosis


  • Dimensions Tab


Conversion Tracking


  • What is Conversion


  • Types of Conversions


  • Implementing Conversion Tracking


  • Conversion Reports


  • Practical Case Study


  • ROI Calculation


Display ads/Remarketing


  • Setting a Display Network Camp


  • Types of Targeting


  • Keyword Based


  • Interest and Remarketing


  • Topics o Placements Targeting


  • Demographics


  • Ad Formats for Display Network


  • Display Ad Builder


  • Display Planner Tool


  • Remarketing Campaign


  • Dynamic Remarketing


  • Mobile Apps Campaign


  • Mobile Ad Formats


Video Marketing


  • Importance of Video Marketing
  • Setting a Video Campaign


  • YouTube Targeting Methods


  • Bidding Types


  • Type of YouTube Ads


  • Reporting and Analysis


  • Shopping Campaign


  • Shopping Campaign Setup


  • Google Merchant Centre


  • Product Groups


  • Ad Formats




  • Reporting and Analysis


AdWords Tools

  • Opportunities


  • Change History


  • Account Access Levels


  • Display Planner


  • Ad Preview and Diagnosis


  • My Client Center


  • AdWords Exam Guidelines


AdWords Certification Exams


  • Exam Format and Pass Percentage


  • Sample Exam Questions


  • Interview Questions


  • Exam Guides in PDF


  • AdWords Mock Exam + Live AdWords Project


Social Media Marketing


Introduction to Social Media Marketing (SMM)


  • Introduction to SMM


  • Social media significance


  • Important SMM tools
  • Creating and managing Facebook brand pages


  • Posting content to social media sites


  • Gaining followers and fans


  • Creating Facebook Ads


  • Different types of Facebook ads creation


  • Facebook Ad optimization


  • Facebook Ad targeting strategies


  • Creating twitter account


  • Using twitter account to build brand awareness


  • Twitter marketing approaches and plans


  • Effective LinkedIn profile creation


  • Generating reputation as individual or enterprise


  • Other social media sites like Google+, Pinterest, slide share and flicker etc. opportunities






Face book Advertising


  • Communicating value of Display on network


  • Facebook Ad Manager


  • Plan a Campaign


  • General Creatives


  • Implement a Campaign and Ad Groups


  • Targeting by Region,Demographics & Interest


  • CPC & CPM


  • Measure Performance


  • Advanced Reporting


  • Optimize & Refine


LinkedIn Advertising


  • Communicating Value of Display on Linkedin


  • Plan a Campaign


  • Implement a Campaign & Ad Groups


  • Measure Performance


  • Optimize & refine


Twitter Advertising


  • Communicating Value of Display on Twitter


  • Plan a Campaign


  • Implement a Campaign & Ad Groups


  • Measure Performance
  • Optimize & refine


Google Analytics


Introduction to Google Analytics


  • What Is Web Analytics?


  • Where is Web Analytics Used?


  • Google Analytics Premium & Standard Comparison


  • Setup Google Analytics


  • Linking other Google products like Adwords etc with Google analytics


  • Schedule Email Reports






Google Analytics In depths


  • Purpose of website analytics


  • Tools for website analytics


  • Installing Google Analytics in website


  • Basic terminology and KPI’s


  • Reporting and Analysis


  • Goals and Funnels


  • Segmentation and Filters


Google Web Master Tool


  • How to use Google webmaster tools


  • How to add a site to Google webmaster tools


  • How do i add an xml Sitemap to Google webmaster tools


  • Google webmaster tools search appearance overview


  • How to use Google webmaster tools Data Highlighter


  • Google webmaster tools structured data


  • Google webmaster tools HTML Improvements
  • Google webmaster tools site links


  • Google webmaster tools search analytics


  • Google webmaster tools search queries


  • Google webmaster tools links to your site


  • Google webmaster tools international targeting


  • Google webmaster tools index status


  • Google webmaster tools crawl Errors


  • Google webmaster tools fetch as Google


  • Google webmaster tools Robots.txt tester


  • How to add users to Google webmaster tools


  • How to fix 404 errors in Google webmaster tools


Google Tag Manager


  • Introduction to Google Tag Manager


  • What is Google Tag Manager?


  • Google Tag Manager Installation Guide


  • Google Tag Manager (GTM) Interface Overview


  • Admin Panel Overview


  • Workspace Panel Overview


  • Publish a Tag with Google Tag Manager


  • Auto-Event Tracking with Google Tag Manage




  • Conversion Tracking with Google Tag Manager


  • Implementing Google Analytics Tags


  • The Best Google Tag Manager Resources


Email Marketing


  • Introduction to Email Marketing


  • Email Marketing Basics


  • Take action with Email Marketing


  • Sign up for MailChimp & Choosing a Plan


  • Create an Email List


  • MailChimp Groups & Segments


  • Create a Campaign


  • Create a Signup Form


  • MailChimp Automations


  • Integrate MailChimp with Facebook


  • How to Add Admins & Marketers to your MailChimp How to Grow an Email List
  • A / B Split Testing Campaigns in MailChimp


  • Best Email Subject Lines


  • Analytics in MailChimp


  • Google Analytics Link Tracking in MailChimp


Lead Generation for Business


  • Understanding lead generation for business


  • Why lead generation is important?


  • Understanding landing pages


  • Understanding thank-you page


  • Landing page vs website


  • Best practices to create a landing page


  • Best practices to create a thank-you page
  • Practical exercise-creating a landing page


  • Types of landing pages


  • Reviewing landing pages created by trainees


  • What is A/B testing?


  • How to do A/B testing


  • Selecting landing pages after A/B testing


  • Converting leads into sales


  • Creating lead nurturing strategy


  • Understanding lead funnel




  • Steps in leads nurturing


Affiliate Marketing


  • What is affiliate marketing?


  • 3 A’s of affiliate marketing


  • How people make millions of dollar in affiliate marketing?


  • Affiliate marketing history


  • Changes in affiliate marketing industry over the year


  • Affiliate marketing scenario in India


  • How to be a super affiliate?


  • Different ways to do affiliate marketing


  • Affiliate marketing secrets


  • How your trainer makes money in affiliate marketing?


  • Live examples of how people are making money as an affiliate


  • Getting your started as an affiliate


  • Getting you approved as an affiliate from India’s top affiliate agencies


  • Some of the top affiliate network in the world


Google Adsense


  • What is AdSense?


  • How to get approved for AdSense?


  • Cool trick to get AdSense approval by Google


  • Using your AdSense account interface


  • Placing ads on your blog


  • Creating blogs with our FREE theme


  • Then we will share 1 secret method Through which you will


  • make money with adsense


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