What is Digital Marketing?

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But it comes with its own set of challenges, including implicit bias.

How Digital Marketing Works

 Marketing refers to activities that a company uses to promote its products and services and improve its market share. It requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users if it’s going to be successful. Professionals, known as marketers, take on these tasks either internally (for companies) or externally with marketing firms.

Corporations traditionally focused on marketing through print, television, and radio. Although these options still exist, the internet led to a shift in the way companies reach consumers. That’s where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, and apps—anything that incorporates marketing with customer feedback or a two-way interaction between the company and its customers.

Digital Marketing Course Syllabus

Digital Marketing Overview

  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing Wins Over Traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility what is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Bringing Targeted Traffic
  • Converting Traffic into Leads
  • Types of Conversion
  • Understanding Conversion Process

Search Engine Optimization (SEO)

Introduction to SEO

  • What is SEO?
  • Introduction to SERP
  • Importance of Domain Names
  • Domain Selection
  • How Search engines work

Keyword Research and Analysis

  • Types of Keywords
  • Preparing a keyword list for
  • Keyword Analysis Tools
  • Competitor Keyword Analysis
  • LSI(Latent Semantic Indexing) Keywords
  • Importance of Long tail & Short tail Keywords

On Page Optimization

  • Checking plagiarism for all landing
  • Page Loading Speed
  • Mobile Friendly
  • URL renaming/re-writing.

Meta Title Optimization

  • Meta Description

Meta Keywords

  • Content Optimization and
  • Internal
  • Image
  • Header Tag
  • HTML and XML Sitemap
  • 404 Error Page Importance’s.
  • URL Rewriting Techniques (301, 302).
  • W3c
  • Implementing Accelerated Mobile
  • Schema
  • Blog
  • Social Media Pages integration
  • Social Media Sharing Button implementations
  • Importance of

Black hat SEO Techniques

  • What are doorway pages?
  • What are Hallway pages?
  • What is cloaking?
  • What is Cross linking?
  • Google Sandbox Effect

Off Page Optimization

  • What is Alexa Rank,
  • What is Moz Rank?
  • Do follow and No follow links?
  • Search Engine
  • Article
  • Classified
  • PDF
  • Forum
  •     Web 2.0 Submissions.
  •     Blog Commenting.
  •   Press Release Submission.
  •   Directory Submission.
  •     Social Bookmarking.
  •    Image Sharing.

SEO Tools

  •  Duplicate Content checker Tool.
  • Back link checker tool.
  •  Broken link checker Tool.
  •  SEO Audit Tool.

Google Algorithms

Search Engine Marketing

Introduction to Google AdWords

  •    Benefits of Google AdWords
  •    Account Creation
  •    Billing Types
  •    Basic Ad Words Terminology
  •    Recent updates in Ad Words
  •     Account structure in Ad Words

Campaign Setup

  •    Types of Campaign
  •   Search , Display, Shopping, Online Video
  •    Location Settings and Advanced Settings
  •    Language, Networks and Devices
  •     Bidding Strategies
  •     Budget Settings
  •     Schedule: Start date, end date, ad scheduling
  •     Ad delivery and Ad Rotation

Ad group and Keyword setup

  •       Ad groups Structure
  •       Example Ad groups
  •    Keyword Match Type
  •    Broad Match o Phrase Match
  •    Exact Match o Negative Match
  •    Broad Match Modifier
  • Keyword Planner
  • Keyword Research Process

Understanding AdWords Bidding

  • AdWords Auction
  • What is Ad Rank
  • What is Quality Score
  • Factors affecting QS
  • Actual CPC
  • Relation between QS and CPC
  • Types of Bidding o Bidding Strategies

Ad Format and Guidelines

  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation

Ad Extensions

  • Location
  • Site links
  • Call
  • App
  • Reviews
  • Call Extensions

Campaigns, Ad group and Keywords

  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automate Rules
  • Keyword Diagnosis
  • Dimensions Tab

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports
  • Practical Case Study
  • ROI Calculation

Display ads/Remarketing

  • Setting a Display Network Camp
  • Types of Targeting
  • Keyword Based
  • Interest and Remarketing
  • Topics o Placements Targeting
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile Apps Campaign
  • Mobile Ad Formats

Video Marketing

  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis

AdWords Tools

  • Opportunities
  • Change History
  • Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center
  • AdWords Exam Guidelines

AdWords Certification Exams

  • Exam Format and Pass Percentage
  • Sample Exam Questions
  • Interview Questions
  • Exam Guides in PDF
  • AdWords Mock Exam + Live AdWords Project

Social Media Marketing

Introduction to Social Media Marketing (SMM)

  • Introduction to SMM
  • Social media significance
  • Important SMM tools
  • Creating and managing Facebook brand pages
  • Posting content to social media sites
  • Gaining followers and fans
  • Creating Facebook Ads
  • Different types of Facebook ads creation
  • Facebook Ad optimization
  • Facebook Ad targeting strategies
  • Creating twitter account
  • Using twitter account to build brand awareness
  • Twitter marketing approaches and plans
  • Effective LinkedIn profile creation
  • Generating reputation as individual or enterprise
  • Other social media sites like Google+, Pinterest, slide share and flicker opportunities

Face book Advertising

  • Communicating value of Display on network
  • Facebook Ad Manager
  • Plan a Campaign
  • General Creatives
  • Implement a Campaign and Ad Groups
  • Targeting by Region,Demographics & Interest
  • CPC & CPM
  • Measure Performance
  • Advanced Reporting
  • Optimize & Refine

LinkedIn Advertising

  • Communicating Value of Display on Linkedin
  • Plan a Campaign
  • Implement a Campaign & Ad Groups
  • Measure Performance
  • Optimize & refine

Twitter Advertising

  • Communicating Value of Display on Twitter
  • Plan a Campaign
  • Implement a Campaign & Ad Groups
  • Measure Performance
  • Optimize & refine

Google Analytics

Introduction to Google Analytics

  • What Is Web Analytics?
  • Where is Web Analytics Used?
  • Google Analytics Premium & Standard Comparison
  • Setup Google Analytics
  • Linking other Google products like Adwords etc with Google analytics
  • Schedule Email Reports

Google Analytics In depths

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

Google Web Master Tool

  • How to use Google webmaster tools
  • How to add a site to Google webmaster tools
  • How do i add an xml Sitemap to Google webmaster tools
  • Google webmaster tools search appearance overview
  • How to use Google webmaster tools Data Highlighter
  • Google webmaster tools structured data
  • Google webmaster tools HTML Improvements
  • Google webmaster tools site links
  • Google webmaster tools search analytics
  • Google webmaster tools search queries
  • Google webmaster tools links to your site
  • Google webmaster tools international targeting
  • Google webmaster tools index status
  • Google webmaster tools crawl Errors
  • Google webmaster tools fetch as Google
  • Google webmaster tools txt tester
  • How to add users to Google webmaster tools
  • How to fix 404 errors in Google webmaster tools

Google Tag Manager

  • Introduction to Google Tag Manager
  • What is Google Tag Manager?
  • Google Tag Manager Installation Guide
  • Google Tag Manager (GTM) Interface Overview
  • Admin Panel Overview
  • Workspace Panel Overview
  • Publish a Tag with Google Tag Manager
  • Auto-Event Tracking with Google Tag Manage
  • Conversion Tracking with Google Tag Manager
  • Implementing Google Analytics Tags
  • The Best Google Tag Manager Resources

Email Marketing

  • Introduction to Email Marketing
  • Email Marketing Basics
  • Take action with Email Marketing
  • Sign up for MailChimp & Choosing a Plan
  • Create an Email List
  • MailChimp Groups & Segments
  • Create a Campaign
  • Create a Signup Form
  • MailChimp Automations
  • Integrate MailChimp with Facebook
  • How to Add Admins & Marketers to your MailChimp How to Grow an Email List
  • A / B Split Testing Campaigns in MailChimp
  • Best Email Subject Lines
  • Analytics in MailChimp
  • Google Analytics Link Tracking in MailChimp

Lead Generation for Business

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise-creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel

Affiliate Marketing

  • What is affiliate marketing?
  • 3 A’s of affiliate marketing
  • How people make millions of dollar in affiliate marketing?
  • Affiliate marketing history
  • Changes in affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • How your trainer makes money in affiliate marketing?
  • Live examples of how people are making money as an affiliate
  • Getting your started as an affiliate
  • Getting you approved as an affiliate from India’s top affiliate agencies
  • Some of the top affiliate network in the world

Google Adsense

  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • Then we will share 1 secret method Through which you will
  • make money with adsense

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    • Certitificate
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    • Real Time Projects after course complition
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