Digital Marketing

Digital Marketing Course in Hyderabad


What is Digital Marketing?

Digital marketing is also referred to ‘online marketing’, ‘internet marketing’ or ‘web marketing’.

Most consumers are starting their journey online. so be ready to give service online, i.e online marketing.

Digital Marketing Course In Hyderabad

Digital Marketing Course Syllabus:

  • Digital Marketing Overview
  • Search Engine Optimization (SEO)
  • Introduction to SEO
  • Keyword Research and Analysis
  • On Page Optimization
  • Black hat SEO Techniques
  • Black hat SEO Techniques
  • Off Page Optimization
  • SEO Tools
  • Google Algorithms
  • Search Engine Marketing
  • Introduction to SEO
  • Campaign Setup
  • Ad group and Keyword setup
  • Understanding AdWords Bidding
  • Ad Format and Guidelines
  • Ad Extensions
  • Campaigns, Ad group and Keywords
  • Conversion Tracking
  • Display ads/Remarketing
  • Video Marketing
  • AdWords Tools
  • AdWords Certification Exams
  • Social Media Marketing
  • Introduction to Social Media Marketing (SMM)
  • Face book Advertising
  • LinkedIn Advertising
  • Twitter Advertising
  • Google Analytics
  • Introduction to Google Analytics
  • Google Analytics In depths
  • Google Web Master Tool
  • Google Tag Manager
  • Email Marketing
  • Lead Generation for Business
  • Affiliate Marketing
  • Google Adsense

 

Digital Marketing Overview

  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing Wins Over Traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility what is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Bringing Targeted Traffic
  • Converting Traffic into Leads
  • Types of Conversion
  • Understanding Conversion Process

 

Search Engine Optimization (SEO)

 

Introduction to SEO

  • What is SEO?
  • Introduction to SERP
  • Importance of Domain Names
  • Domain Selection
  • How Search engines work

Keyword Research and Analysis

  • Types of Keywords
  • Preparing a keyword list for Project.
  • Keyword Analysis Tools
  • Competitor Keyword Analysis
  • LSI(Latent Semantic Indexing) Keywords
  • Importance of Long tail & Short tail Keywords

On Page Optimization

  • Checking plagiarism for all landing pages.
  • Page Loading Speed Optimization.
  • Mobile Friendly Optimization.
  • URL renaming/re-writing.
  • Meta Title Optimization.
  • Meta Description Optimization.
  • Meta Keywords.
  • Content Optimization and planning.
  • Internal Linking.
  • Image Optimization.
  • Header Tag Optimization.
  • HTML and XML Sitemap Creation.
  • 404 Error Page Importance’s.
  • URL Rewriting Techniques (301, 302).
  • W3c Validation.
  • Implementing Accelerated Mobile Pages.
  • Schema Implementing.
  • Blog Importance.
  • Social Media Pages integration
  • Social Media Sharing Button implementations
  • Importance of https.

Black hat SEO Techniques

  • What are doorway pages?
  • What are Hallway pages?
  • What is cloaking?
  • What is Cross linking?
  • Google Sandbox Effect

Off Page Optimization

  • What is Alexa Rank,
  • What is Moz Rank?
  • Do follow and No follow links?
  • Search Engine Submission.
  • Article Submission.
  • Classified Submission.
  • PDF Submission.
  • Forum Submission.
  • Web 2.0 Submissions.
  • Blog Commenting.
  • Press Release Submission.
  • Directory Submission.
  • Social Bookmarking.
  • Image Sharing.

SEO Tools

  • Duplicate Content checker Tool.
  • Back link checker tool.
  • Broken link checker Tool.
  • SEO Audit Tool.

Google Algorithms

 

Search Engine Marketing

Introduction to Google AdWords

  • Benefits of Google AdWords
  • Account Creation
  • Billing Types
  • Basic Ad Words Terminology
  • Recent updates in Ad Words
  • Account structure in Ad Words

Campaign Setup

  • Types of Campaign
  • Search , Display, Shopping, Online Video
  • Location Settings and Advanced Settings
  • Language, Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery and Ad Rotation

Ad group and Keyword setup

  • Ad groups Structure
  • Example Ad groups
  • Keyword Match Types
  • Broad Match o Phrase Match
  • Exact Match o Negative Match
  • Broad Match Modifier
  • Keyword Planner
  • Keyword Research Process

Understanding AdWords Bidding

  • AdWords Auction
  • What is Ad Rank
  • What is Quality Score
  • Factors affecting QS
  • Actual CPC
  • Relation between QS and CPC
  • Types of Bidding o Bidding Strategies

Ad Format and Guidelines

  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation

Ad Extensions

  • Location
  • Site links
  • Call
  • App
  • Reviews
  • Call Extensions

Campaigns, Ad group and Keywords

  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automate Rules
  • Keyword Diagnosis
  • Dimensions Tab

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports
  • Practical Case Study
  • ROI Calculation

Display ads/Remarketing

  • Setting a Display Network Camp
  • Types of Targeting
  • Keyword Based
  • Interest and Remarketing
  • Topics o Placements Targeting
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile Apps Campaign
  • Mobile Ad Formats

Video Marketing

  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis

AdWords Tools

  • Opportunities
  • Change History
  • Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center
  • AdWords Exam Guidelines

AdWords Certification Exams

  • Exam Format and Pass Percentage
  • Sample Exam Questions
  • Interview Questions
  • Exam Guides in PDF
  • AdWords Mock Exam + Live AdWords Project

Social Media Marketing

Introduction to Social Media Marketing (SMM)

  • Introduction to SMM
  • Social media significance
  • Important SMM tools
  • Creating and managing Facebook brand pages
  • Posting content to social media sites
  • Gaining followers and fans
  • Creating Facebook Ads
  • Different types of Facebook ads creation
  • Facebook Ad optimization
  • Facebook Ad targeting strategies
  • Creating twitter account
  • Using twitter account to build brand awareness
  • Twitter marketing approaches and plans
  • Effective LinkedIn profile creation
  • Generating reputation as individual or enterprise
  • Other social media sites like Google+, Pinterest, slide share and flicker etc. opportunities

 

Face book Advertising

  • Communicating value of Display on network
  • Facebook Ad Manager
  • Plan a Campaign
  • General Creatives
  • Implement a Campaign and Ad Groups
  • Targeting by Region,Demographics & Interest
  • CPC & CPM
  • Measure Performance
  • Advanced Reporting
  • Optimize & Refine

LinkedIn Advertising

  • Communicating Value of Display on Linkedin
  • Plan a Campaign
  • Implement a Campaign & Ad Groups
  • Measure Performance
  • Optimize & refine

Twitter Advertising

  • Communicating Value of Display on Twitter
  • Plan a Campaign
  • Implement a Campaign & Ad Groups
  • Measure Performance
  • Optimize & refine

Google Analytics

Introduction to Google Analytics

  • What Is Web Analytics?
  • Where is Web Analytics Used?
  • Google Analytics Premium & Standard Comparison
  • Setup Google Analytics
  • Linking other Google products like Adwords etc with Google analytics
  • Schedule Email Reports

Google Analytics In depth

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

Google Web Master Tool

  • How to use Google webmaster tools
  • How to add a site to Google webmaster tools
  • How do i add an xml Sitemap to Google webmaster tools
  • Google webmaster tools search appearance overview
  • How to use Google webmaster tools Data Highlighter
  • Structured data
  • HTML Improvements
  • Site links
  • Search analytics
  • Search queries
  • links to your site
  • International targeting
  • index status
  • crawl Errors
  • Fetch as Google
  • Robots.txt tester
  • How to add users to Google webmaster tools
  • How to fix 404 errors in Google webmaster tools

Google Tag Manager

  • Introduction
  • What is Google Tag Manager?
  • Google Tag Manager Installation Guide
  • GTM Interface Overview
  • Admin Panel Overview
  • Workspace Panel Overview
  • Publish a Tag with Google Tag Manager
  • Auto-Event Tracking with Google Tag Manager
  • Conversion Tracking with Google Tag Manager
  • Implementing Google Analytics Tags
  • The Best Google Tag Manager Resources

Email Marketing

Introduction to Email Marketing

  • Introduction to Email Marketing
  • Email Marketing Basics
  • Take action with Email Marketing
  • Sign up for MailChimp & Choosing a Plan
  • Create an Email List
  • MailChimp Groups & Segments
  • Create a Campaign
  • Create a Signup Form
  • MailChimp Automations
  • Integrate MailChimp with Facebook
  • How to Add Admins & Marketers to your MailChimp How to Grow an Email List
  • A / B Split Testing Campaigns in MailChimp
  • Best Email Subject Lines
  • Analytics in MailChimp
  • Google Analytics Link Tracking in MailChimp

Lead Generation for Business

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise-creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

Affiliate Marketing

Introduction to Affiliate Marketing

  • What is affiliate marketing?
  • 3 A’s of affiliate marketing
  • How people make millions of dollar in affiliate marketing?
  • Affiliate marketing history
  • Changes in affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • How your trainer makes money in affiliate marketing?
  • Live examples of how people are making money as an affiliate
  • Getting your started as an affiliate
  • Getting you approved as an affiliate from India’s top affiliate agencies
  • Some of the top affiliate network in the world

Google Adsense

  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • Then we will share 1 secret method Through which you will
  • make money with adsense

 

If you want to know more about digital marketing just go through concepts above and attend free digital marketing course demo in SSLABS Ameerpet.

 

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