Digital Marketing Course in Hyderabad

What is Digital Marketing?

Digital marketing is also referred to ‘online marketing’, ‘internet marketing’ or ‘web marketing’.

Most consumers are starting their journey online. so be ready to give service online, i.e online marketing.

Digital Marketing Course Syllabus:

Digital Marketing Overview
Search Engine Optimization (SEO)
Introduction to SEO
Keyword Research and Analysis
On Page Optimization
Black hat SEO Techniques
Black hat SEO Techniques
Off Page Optimization
SEO Tools
Google Algorithms
Search Engine Marketing
Introduction to SEO
Campaign Setup
Ad group and Keyword setup
Understanding AdWords Bidding
Ad Format and Guidelines
Ad Extensions
Campaigns, Ad group and Keywords
Conversion Tracking
Display ads/Remarketing
Video Marketing
AdWords Tools
AdWords Certification Exams
Social Media Marketing
Introduction to Social Media Marketing (SMM)
Face book Advertising
LinkedIn Advertising
Twitter Advertising
Google Analytics
Introduction to Google Analytics
Google Analytics In depths
Google Web Master Tool
Google Tag Manager
Email Marketing
Lead Generation for Business
Affiliate Marketing
Google Adsense

Digital Marketing Overview

What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Why Digital Marketing Wins Over Traditional Marketing?
Understanding Digital Marketing Process
Increasing Visibility what is visibility?
Types of visibility
Examples of visibility
Visitors Engagement
What is engagement?
Why it is important?
Examples of engagement
Bringing Targeted Traffic
Converting Traffic into Leads
Types of Conversion
Understanding Conversion Process

Search Engine Optimization (SEO)

Introduction to SEO

What is SEO?
Introduction to SERP
Importance of Domain Names
Domain Selection
How Search engines work

Keyword Research and Analysis

Types of Keywords
Preparing a keyword list for Project.
Keyword Analysis Tools
Competitor Keyword Analysis
LSI(Latent Semantic Indexing) Keywords
Importance of Long tail & Short tail Keywords

On Page Optimization

Checking plagiarism for all landing pages.
Page Loading Speed Optimization.
Mobile Friendly Optimization.
URL renaming/re-writing.
Meta Title Optimization.
Meta Description Optimization.
Meta Keywords.
Content Optimization and planning.
Internal Linking.
Image Optimization.
Header Tag Optimization.
HTML and XML Sitemap Creation.
404 Error Page Importance’s.
URL Rewriting Techniques (301, 302).
W3c Validation.
Implementing Accelerated Mobile Pages.
Schema Implementing.
Blog Importance.
Social Media Pages integration
Social Media Sharing Button implementations
Importance of https.

Black hat SEO Techniques

What are doorway pages?
What are Hallway pages?
What is cloaking?
What is Cross linking?
Google Sandbox Effect

Off Page Optimization

What is Alexa Rank,
What is Moz Rank?
Do follow and No follow links?
Search Engine Submission.
Article Submission.
Classified Submission.
PDF Submission.
Forum Submission.
Web 2.0 Submissions.
Blog Commenting.
Press Release Submission.
Directory Submission.
Social Bookmarking.
Image Sharing.

SEO Tools

Duplicate Content checker Tool.
Back link checker tool.
Broken link checker Tool.
SEO Audit Tool.

Google Algorithms

Search Engine Marketing

Introduction to Google AdWords

Benefits of Google AdWords
Account Creation
Billing Types
Basic Ad Words Terminology
Recent updates in Ad Words
Account structure in Ad Words

Campaign Setup

Types of Campaign
Search , Display, Shopping, Online Video
Location Settings and Advanced Settings
Language, Networks and Devices
Bidding Strategies
Budget Settings
Schedule: Start date, end date, ad scheduling
Ad delivery and Ad Rotation

Ad group and Keyword setup

Ad groups Structure
Example Ad groups
Keyword Match Types
Broad Match o Phrase Match
Exact Match o Negative Match
Broad Match Modifier
Keyword Planner
Keyword Research Process

Understanding AdWords Bidding

AdWords Auction
What is Ad Rank
What is Quality Score
Factors affecting QS
Actual CPC
Relation between QS and CPC
Types of Bidding o Bidding Strategies

Ad Format and Guidelines

Structure of Ad
Types of Ad Position
Character Limits
Landing Page Quality
Best and Worst Ads Examples
Guidelines for Ads Creation

Ad Extensions

Location
Site links
Call
App
Reviews
Call Extensions

Campaigns, Ad group and Keywords

Filters and Segments
Column Customization
Search Terms
Auction Insights
Keyword Reports
Automate Rules
Keyword Diagnosis
Dimensions Tab

Conversion Tracking

What is Conversion
Types of Conversions
Implementing Conversion Tracking
Conversion Reports
Practical Case Study
ROI Calculation

Display ads/Remarketing

Setting a Display Network Camp
Types of Targeting
Keyword Based
Interest and Remarketing
Topics o Placements Targeting
Demographics
Ad Formats for Display Network
Display Ad Builder
Display Planner Tool
Remarketing Campaign
Dynamic Remarketing
Mobile Apps Campaign
Mobile Ad Formats

Video Marketing

Importance of Video Marketing
Setting a Video Campaign
YouTube Targeting Methods
Bidding Types
Type of YouTube Ads
Reporting and Analysis
Shopping Campaign
Shopping Campaign Setup
Google Merchant Centre
Product Groups
Ad Formats
Reporting and Analysis

AdWords Tools

Opportunities
Change History
Account Access Levels
Display Planner
Ad Preview and Diagnosis
My Client Center
AdWords Exam Guidelines

AdWords Certification Exams

Exam Format and Pass Percentage
Sample Exam Questions
Interview Questions
Exam Guides in PDF
AdWords Mock Exam + Live AdWords Project

Social Media Marketing

Introduction to Social Media Marketing (SMM)

Introduction to SMM
Social media significance
Important SMM tools
Creating and managing Facebook brand pages
Posting content to social media sites
Gaining followers and fans
Creating Facebook Ads
Different types of Facebook ads creation
Facebook Ad optimization
Facebook Ad targeting strategies
Creating twitter account
Using twitter account to build brand awareness
Twitter marketing approaches and plans
Effective LinkedIn profile creation
Generating reputation as individual or enterprise
Other social media sites like Google+, Pinterest, slide share and flicker etc. opportunities

Face book Advertising

Communicating value of Display on network
Facebook Ad Manager
Plan a Campaign
General Creatives
Implement a Campaign and Ad Groups
Targeting by Region,Demographics & Interest
CPC & CPM
Measure Performance
Advanced Reporting
Optimize & Refine

LinkedIn Advertising

Communicating Value of Display on Linkedin
Plan a Campaign
Implement a Campaign & Ad Groups
Measure Performance
Optimize & refine

Twitter Advertising

Communicating Value of Display on Twitter
Plan a Campaign
Implement a Campaign & Ad Groups
Measure Performance
Optimize & refine

Google Analytics

Introduction to Google Analytics

What Is Web Analytics?
Where is Web Analytics Used?
Google Analytics Premium & Standard Comparison
Setup Google Analytics
Linking other Google products like Adwords etc with Google analytics
Schedule Email Reports

Google Analytics In depth

Purpose of website analytics
Tools for website analytics
Installing Google Analytics in website
Basic terminology and KPI’s
Reporting and Analysis
Goals and Funnels
Segmentation and Filters

Google Web Master Tool

How to use Google webmaster tools
How to add a site to Google webmaster tools
How do i add an xml Sitemap to Google webmaster tools
Google webmaster tools search appearance overview
How to use Google webmaster tools Data Highlighter
Structured data
HTML Improvements
Site links
Search analytics
Search queries
links to your site
International targeting
index status
crawl Errors
Fetch as Google
Robots.txt tester
How to add users to Google webmaster tools
How to fix 404 errors in Google webmaster tools

Email Marketing

Introduction to Email Marketing

Introduction to Email Marketing
Email Marketing Basics
Take action with Email Marketing
Sign up for MailChimp & Choosing a Plan
Create an Email List
MailChimp Groups & Segments
Create a Campaign
Create a Signup Form
MailChimp Automations
Integrate MailChimp with Facebook
How to Add Admins & Marketers to your MailChimp How to Grow an Email List
A / B Split Testing Campaigns in MailChimp
Best Email Subject Lines
Analytics in MailChimp
Google Analytics Link Tracking in MailChimp

Lead Generation for Business

Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise-creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing

Affiliate Marketing

Introduction to Affiliate Marketing

What is affiliate marketing?
3 A’s of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from India’s top affiliate agencies
Some of the top affiliate network in the world

Google Adsense

What is AdSense?
How to get approved for AdSense?
Cool trick to get AdSense approval by Google
Using your AdSense account interface
Placing ads on your blog
Creating blogs with our FREE theme
Then we will share 1 secret method Through which you will
make money with adsense

If you want to know more about digital marketing just go through concepts above and attend free digital marketing course demo in SSLABS Ameerpet.

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