Search Engine Optimization
Seo is evolved from Classifieds/Yellow pages. Years back we used to verify telephone directory for any business/person contacts, in the same way we used yellow pages to search different websites in internet, and from this Yellow pages search engines are evolved.Search engine is like a Friend who knows everything. In general we take decisions with the help of friends. Here search engine will act as friend who knows everything.If we Search any query in search engine it directly reaches to Products & Services that we are looking for.
Dictionary definition for optimization is “the action of making the best or most effective use of a situation or resource”.SEO definition for optimization is “brining a website/blog to a better place or top place in search engines”.
Google has maximum market Share in Search Engines. So SEO is mostly depended on Google algorithms.
- Google Evolved in Stanford University in California
- It is an College project of Larry Page and Sergey Brin
- Google Company was Launched in 1998
- The google.com was registered on September 15, 1997.
- Google News in 2002, Gmail in 2004, Google Maps in 2005, Google chrome in 2008, Google+ in 2011
- From 2007 Google provided all types of content, not just text content, in search results.
Feature of Google
- Google will provide more information and depends less on Web Masters
- Don’t try to publish data that Google can get like Weather reports, Historical Information etc.
- Only Creative content cannot be replicated that is where you have an opportunity.
- No place for Black Hat SEO.
Difference between SEO & SEM
- Search Engine Optimization & Search Engine Marketing both are the techniques used to increase visibility in search engines.
- Methods which we have to follow in these two Modules are different.
- In SEO we majorly concentrate on Keywords, SEO factors and Link Building.
- While in SEM we use methods like PPC Advertising.
- SEO techniques are purely organic, while we have to pay for ad space in SEM.
As I mentioned above, in SEO we majorly concentrate on keywords so let’s start discussion about Keywords.
- Keywords are the search query’s used by user in search engines to get information on particular query.
- After starting SEO process first we have to concentrate on keyword selection, because website/blog success will depend on keywords which we are using.
- Mean while changing the keywords in a website is not a good practice.
- You can see “how and where should we use keywords” in the next post.