What is off-page optimization?
Off-page optimization is called as “off-site optimization”. Off-page optimization refers to the activities that are done outside the website (the work done outside the website is called off page optimization).
By using off page SEO, you mostly aims to get more traffic to your site, brand awareness, the website will rank higher in SERP (search engine ranking page), increase in domain authority, online branding etc…
If you don’t have knowledge of SEO first check What is SEO?
Some of the off page optimization factors are:
- Forums submission.
- Blog commenting.
- Social Bookmarking.
- Image submission.
- Article submission.
- Social media engagement.
- Video submission.
1. Forums submission:
Forum Posting is the activity for creating backlinks for our site. In this, we can create a thread, answering questions related to your site. Backlinks or signature is used for Crawling your site.
2. Blog commenting:
The easiest way to promote your business online is blog commenting. It gives a reason for your visitors to come to your website again as almost gain more traffic and proportion your content material, the traffic, and domain authority will increase.
3. Social Bookmarking:
You can submit your website to social bookmarking sites (SBM). Social Bookmarking is a great way of promoting your website.
Submit your latest blog posts and pages to the most popular bookmarking sites, like Stumble Upon, dig, Reedit, etc.
4. Image Submission:
Google will rank images in its search results. Optimize your images with correct alt tags and submit them to image submission directories and make sure that they have the correct title, description, and alt-tags.
If you have images on your site, you can share on major image sharing websites like Flickr, Picasa, Photo Bucket, etc.
5. Article submission:
In article submission, you should write user informative content about the specific topic and you can’t promote yourself in the entire content.
Submit your articles to the most popular sites like; E-zine, Go Articles, Now Public, etc. This can help drive traffic to your site.
6. Social media engagement:
Social media engagement is a major off-page optimization. If you want to grow a business, website, engage with peoples on all social media platforms.
Social media will help you to grow your business and increases backlinks.
7. Video submission:
Same like image submission, you need to optimize your videos and promote them in a top video submission site.
Video Submission is one of the most popular technique in Off Page SEO optimization as it will help you in getting quality backlinks.